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Luxury Brands: “Do It Yourself”

February 10, 2015February 10, 2015 | Dasha Wagner

Hermes 1

It looks like a new marketing trend… At least two well-known brands use the concept of “Do It Yourself” projects made by their social media followers and website visitors. Both Hermès and Moleskine encourage their fans to take a break during a busy day and play with paper, glue and scissors. Why are they doing that?

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