It looks like a new marketing trend… At least two well-known brands use the concept of “Do It Yourself” projects made by their social media followers and website visitors. Both Hermès and Moleskine encourage their fans to take a break during a busy day and play with paper, glue and scissors. Why are they doing that?
In 2014, AIGA-Iowa turned 20! The American Institute of Graphic Arts (or AIGA) was founded in 1914 as a small club of graphic artists, printers, publishers and illustrators gathered in New York City. Since then, AIGA grown into a national network of more than 25,000 professional designers, educators, students and design enthusiasts served by 68 chapters. AIGA-Iowa chapter is the one of them.
Within the last few years, over 120,000 artists, design studios, professional associations and universities from 180 countries participated in the Francisco Mantecón Competition. This advertisement was created for the contest and the 2013 Annual Poster Exhibition, organized by the Spanish winery Terras Gauda.
