It looks like a new marketing trend… At least two well-known brands use the concept of “Do It Yourself” projects made by their social media followers and website visitors. Both Hermès and Moleskine encourage their fans to take a break during a busy day and play with paper, glue and scissors. Why are they doing that?
In 2014, AIGA-Iowa turned 20! The American Institute of Graphic Arts (or AIGA) was founded in 1914 as a small club of graphic artists, printers, publishers and illustrators gathered in New York City. Since then, AIGA grown into a national network of more than 25,000 professional designers, educators, students and design enthusiasts served by 68 chapters. AIGA-Iowa chapter is the one of them.
“I am made Independent in disposition and am willing to fight my own battles . . . Life is a battle in which I am going to win or die.” (F. A. Miller)
He was the owner and chief developer of the Mission Inn in Riverside, California. His energetic lobbying efforts resulted in bringing the Citrus Experiment Station, the interurban street car system and the Opera House to Riverside. This man, who had little formal education and never held an elected office or learned to drive a car, succeeded where many others had failed. His name was Frank Augustus Miller. Continue reading
Vintage cocoa tins, chocolate boxes, trading cards, magazine ads, promotional fans and shop signs… This charming exhibition at the Mingei Museum (San Diego) tells us the story of a company that was, for years, the largest and most prominent chocolate maker in the U.S.
How did an advertising agency look like and operate in the early 1900’s? I’ve found the answer. This wonderful book was published in 1905 and scanned by the Duke University library. It’s a self-promotional publication titled “Good Advertising and Where It Is Made”. Did you know that back in the 1900’s a secretary would have to register your visiting card in a guest book?