It looks like a new marketing trend… At least two well-known brands use the concept of “Do It Yourself” projects made by their social media followers and website visitors. Both Hermès and Moleskine encourage their fans to take a break during a busy day and play with paper, glue and scissors. Why are they doing that?
A thoughtful gift says more than a hundred words. Many design studios have been working hard, making unique Christmas gifts for their customers and business partners. These ten winter projects are truly eye-catching and memorable…
Never underestimate the importance of a print portfolio. Whether you are hoping to impress a potential client or looking for a new job, a well-crafted portfolio is a must. It shows what you are capable of, what skills you can offer and how you generate new ideas.
Why some self-promo campaigns can be very successful, while others can be simply ignored? I think one of the keys to a well-planned promotion is offering giveaways that are useful and memorable. Of course, you should be realistic about how much you can afford to spend. However, some interesting ideas may fit into a very small budget. Below you will see 14 great examples of inspiring promo gifts that designers send to their clients and agents. Each of these projects grabs attention and has a clear brand message. Have your own ideas? Be sure to post them in comments!
One of my previous posts was about porcelain marks. Later, I’ve designed a mug inspired by the elegance of antique pottery. The pattern is based on manufacturers’ marks of 16th – 19th centuries. Pastel color rectangles in shades of rose pink, sky blue and lime green add a modern touch, while the color of marks is traditionally blue.
